VAOLA becomes part of 21sportsgroup

Mannheim-based sporting goods retailer, 21sportsgroup has acquired all the shares of Berlin-based mysportgroup GmbH, operator of sports marketplace VAOLA. The transaction took place in the form of an exchange of shares with existing mysportgroup GmbH shareholders. With over 100,000 items, VAOLA offers one of the largest sporting goods ranges in Germany. Complementary to the specialist brands (running and triathlon) and Planet Sports (action sports and streetwear), the acquisition of VAOLA provides 21sportgroup with the innovative marketplace platform for the entire online range of sporting goods.